Care, Display & FAQs
CARE, DISPLAY & FREQUENTLY ASKED QUESTIONS
Welcome to your one-stop-shop for useful tips and frequently asked questions to help you get the most from your Cakesmiths cakes. Check out the short videos below for expert tips from our Cake Champion Alice, or head straight to our most frequently asked questions and answers below.

Introduction
New to Cakesmiths? Alice is here to tell you a little about who we are, what we do, and how we can help!
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Unboxing Your Cakes
What to expect when opening your first Cakesmiths delivery, and how to dispose of the packaging.
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Caring For Your Cake
From TrayBakes to Loafcakes, follow our guide to getting the most out of your delicious bakes.
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Get The Most Out Of Your Cakes!
To fridge or not to fridge? Let Alice show you how to keep your cakes looking and tasting fantastic. Or download our printable guide cake care guide and savouries care guide.
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How Best To Display Your Cakes
Follow Alice's tips on the best ways to display your cakes and create an eyecatching counter.
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How To Sell And Upsell
Our cake is perfect as it is, but here are a couple of tasty ideas to add a little something extra to your menu! Warm Apple Crumble cake anyone?
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Questions & Answers
What does 'Very Low Gluten' really mean? Why is everything frozen? Get some answers for common queries!
We think sample packs can be a bit hit and miss, that's why we give you the opportunity to order any cakes and try the full Cakesmiths experience. Simply choose two full trays to try, and we'll send you £40 off your next order. Get the full details here.
We have several cakes in our range that have been made without gluten-containing ingredients. We hold a BRC grade AA accreditation and have repeatedly demonstrated our ability to manage allergens within our bakery to minimise the risks of cross-contamination. There is however still a very small risk, therefore, we label these products Very Low Gluten. Browse the range now.
Please use the filter at the top of the category pages to find these products faster. Should you have any questions regarding our Very Low Gluten products or any other allergen, please don't hesitate to get in touch or see our Allergen Guide.
We are able to offer a credit account to multi-store or more frequent users where your monthly spend exceeds £2000. We also offer payment by GoCardless a nifty payment solution that allows non-cardholders to order without the need to pay at the point of purchase, ideal for managed stores. We monitor spend levels and reserve the right to remove credit accounts as necessary. If either of these solutions is of interest please get in touch via our contact page or give us a call.
We deal with a number of smaller coffee shop groups and can supply larger palletised quantities directly or through your nominated carrier. Please get in touch via our Contact Page or give us a call.
Cake is very fragile, so freezing on our end ensures they travel well, arriving with you in temperature-controlled packaging in the same condition that were before being frozen. Freezing also preserves the flavour and prolongs the shelf life without damaging the structure of the cake. We can't tell the difference between a cake that's been frozen and one that hasn't.
Pre-cutting enables you the flexibility to defrost only the slices required to make your display, keeping the remainder frozen. Defrosting slices out of their packaging at room temperature only takes an hour ensuring you always have amazing cakes at your fingertips with little chance of wastage!
Yes, we do make bespoke lines however this is quantity and commitment dependent. We are constantly working on new ideas and would be very happy to discuss your requirements.
When it comes to ordering we understand that it can be a little overwhelming at first. To lend a helping hand we have listed our top 10 sellers below. Why not give them a try on your next order?
Giving a specific RRP for our cakes is tricky as it differs greatly from region to region. The most helpful thing to say is that having spoken with many of our customers the below seems to be the average pricing bands:
- £2.45-£3.25 per traybake, brownie or flapjack
- £3.75-£4.25 per sticky bun
- £3.05-£3.55 loaf slice
- £3.25-£4.15 per traycake slice
- £1.75-£2.25 per pastel de nata
- £3.75-£4.30 per slice of round cake
- £3.60-£4.05 per muffin
- £2.85-£3.35 per scone
- £3.60-£5.10 per croissant or cruffin
- £2.60-£3.60 per cookie
- £3.50-£5.00 per doughnut
However, you know your area and customers the best!
We regularly supply mobile catering, such as coffee vans and carts, so if you require your order to be delivered to a residential address, that's fine, just remember that we only deliver to businesses.
If you'd like your favourite Cakesmiths treats at your wedding or event, speak to your caterers about placing an order with us - we're always happy to discuss options.
Got a question? Don't hesitate to contact us!
Due to the risks involved in delivering to large festival sites, we will not be held responsible for missing parcels if our courier has obtained a signature or left in a safe place at the given festival site. Unfortunately, hand in hand with this, orders delivered to festival sites must be paid for at the point of purchase by a debit card to avoid the risk of conflict overpayment, in the event of the order not finding its destination.
We are not certified to produce Halal products.
We’re very proud to say, our bakery has a very high level “AA grade” BRC certification for our operational excellence!
For products that contain added alcohol, we will always specify ‘Product contains Alcohol’ on the product page under the Product Info section. Many of our products contain vanilla extract, in which alcohol is naturally occurring but any alcohol that is naturally present would normally evaporate during the baking process; for these products, alcohol will not be declared.
The majority of our cakes come pre-cut in trays designed to be displayed on counters for sale to your customers and therefore Natasha’s law doesn’t apply.
We are aware that some customers may choose to repackage our cakes for direct sale. By doing this, Natasha’s law applies. Ingredient and allergen information can be found on the label of the original packaging in which the cake was delivered.
For further information on the requirements of Natasha’s Law please go to the Food Standards Agency website:Allergen labelling changes for prepacked for direct sale (PPDS) food | Food Standards Agency.