Over the past few months, our team of in-house experts have been busy behind the scenes, testing, tasting, and tracking all the current and upcoming coffee shop trends, compiling them into one easy-to-read report.
Introducing Counterculture 2026!
A trend report that you can actually use, written and designed for coffee shop owners. Whether you’re a coffee shop owner, operator or barista, you'll find everything from the hottest new flavour trends to that nudge you needed to give late opening hours a go.
Filled with interesting insights, top tips and a taste of what's to come, we hope you enjoy reading this as much as we did making it!








