A Baker’s Blog

We want our cakes to look their best and that means the perfect lighting, the perfect lens and of course, plenty of delicious slices! We enlisted the help of photographer Tristan McDonald to take some new snaps of our treats that will soon be featured on the site. Here, we take a look behind-the-scenes, so you can see where the magic happens! 

Happy Chinese New Year! Millions of people across the world celebrated the Year of the Horse with parades, parties and incredible events and here at Cakesmiths, we love a good party. It gives us a great excuse to tuck into some treats and what better treat than cake? Here, we've hand-picked our party favourite traybake that will go down a storm for any occassion in your cafe - whether it's a birthday, anniversary or in this case, a very special Chinese New Year.

So, you've ordered your starter pack and you're raring to go. Receiving our three trays of yumminess, you start placing them on your counter for your customers to enjoy. When all is done, you open your doors and watch as the cakes are snapped up in a heart beat but WAIT! We didn't get to see your wonderful display! And we want that to change.

Some of your customers may like something sweet for their mid-morning treat but maybe with a little less chocolately guilt. That's where these fruity numbers come in - packed full of flavour and fluffy texture, our fruit-filled traybakes have always been a hit with the more health conscious of customers. Take a look at what we have on offer and impress your clientel with a wide range of handpicked yumminess. 

It's coming to the end of the longest month of the year but at least the mornings and evenings are getting lighter, making for some gorgeous sunrises and sunsets. With this hint of Spring in our grasp, we thought we'd focus on one of our feel good foods here at Cakesmiths - just because it's February doesn't mean you and your customers should banish your healthy eating New Years resolution!

Here at Cakesmiths HQ, we're constantly striving to improve our service to you and your customers. So, if you're new to us, you'll be pleased to know that we've listened to your comments and have decided to launch a brand new starter pack. 

You'll now be able to try our cakes for even less - which means even more profit for you. 

So, what do you get with this all-new starter pack?

We want to ensure that our products are consistently meeting your needs and your customer’s dietary requirements. That’s why all of our products are vegetarian friendly (only exception is the Rocky Reward) with some also made without gluten and dairy. How about your vegan customers? Worry not, as we’ve got that covered two. Behold, our two delicious varieties of flapjack that are as vegan friendly as it gets.

Every couple of weeks, we'll be answering a few quick fire questions so you can get to know the team behind the Cakesmith's magic.

Today, we meet Jade - finisher extraordinaire!



One of the world's most chocolatey treats, the humble brownie is a firm favourite when it comes to a mid-morning indulgence. So, where did it come from? Well, you might not be surprised to know that it all started back in 1893 in America.

Our selection for Christmas this year features two returning favorites and the must try all new After Dark. It's a variation on the Salted Caramel bubbles so has good pedigree & will surely gain a strong foll-ho-ho-ho-ing! 

30/10/13

View the Cakesmiths promotional video to get a glimpse of how we work behind the scenes...



We've added brownie points to show our appreciation for your loyalty.

Meet our team who so lovingly create all of our delicious cakes and flapjacks...

Posting cake to accounts across the country posed conflict with the face to face way in which we have built our business.  However...

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